Welcome to
Theia Vision Care !
We are so glad you are here!
Theia Vision Care Logo
WELCOME TO THEIA VISION CARE! We are so glad you are here!
Personalized, Holistic
Eye Care

Eye doctor Hartland WI

At Theia Vision Care™, we provide eye care because we care. Our holistic concierge care offers personalized attention and in-depth exploration of your health concerns while addressing root causes. Because one size does not fit all, we'll create a health plan that works for you, prioritizing your unique circumstances and goals. Our purpose is to provide long-lasting solutions that foster true healing and wellness.

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Why Theia Vision Care™

60 Min With Doctor

Your time with our doctor for a comprehensive eye exam and to answer all your questions.
About Our Practice

Direct Eye Care

Our Direct Eye Care model offers transparent, comprehensive pricing with no hidden fees, so you get the care you deserve.
About Direct Eye Care

5 Star Reviews

Find out why we have a perfect 5-star rating on Google by reading reviews from our patients!
Google Reviews

Theia Concierge Care

Our affordable, annual subscription plan takes care of your eye care and vision needs for a single fee.
View Plan Details
Dr. Anna Koeck, Optometrist, with patient and office dog, Hugo
Milwaukee Magazine - Top Doctors 2024Voted #1 - Lake Country Family Fun's Best Local Optometrist - 2019 & 2021

Our Services

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Optical

Dr. Koeck has personally selected eyewear that combines art, fashion, and the perfect fit. You'll love the way you look.
advanced eye care

Eye Care

Theia Vision Care™ provides holistic and complete eye care that focuses on root causes and prevention of disease.
comprehensive eye exam

Eye Exams

Our Comprehensive Eye Exam allows up to 60 minutes of uninterrupted time with our eye doctor, so you're never rushed.
Dr. Anna Koeck, Theia Vision Care Optometrist

Direct Eye Care

Discover The Theia Difference

Welcome to Theia Vision Care, where personalized, compassionate eye care is our passion! I’m Dr. Anna Koeck, here to provide an elevated eye care experience that centers around you.

Theia Vision Care offers a unique, direct-care model. I’m thrilled to bring you quality eye care that’s streamlined, accessible, and designed around your needs. Unlike all traditional in-network doctors, I do not work for the medical insurance company — I work for you. That means you get 10x more time with the doctor, and a diagnosis and treatment plan that focuses on root causes and prevention of disease rather than covering up symptoms. With your help, I know we can offer this care to everyone!

See For Yourself

"Get ready to experience true doctor-patient care. Dr. Anna, cares for her clients with both knowledge and heart. Her business model is true and transparent, a refreshing change from the normal doctor-patient experience. If you’re ready for a thorough, kind, calm eye exam experience, schedule with Dr. Anna and her team today."
Linda Layber
"Dr. Anna and Holly offer a relaxed, informative and detailed eye experience. Her comprehensive eye exam taught me how to holistically care for the well being of my eyes. Top notch service!"
Yvonne Densow
"What an amazing experience with Dr Anna! Not only do I LOVE my glasses and get so many compliments on them, but her attention to me as a patient was phenomenal. She takes the time to get to know you as a patient, and addresses all things that might impact my health/vision. Worth every penny!"
Janessa Penneau
"I can honestly say I’m blown away by Theia Vision Care. Dr. Koeck and Holly are both amazing at what they do. I’ve been to various optometrists over the last 20+ years and no one has come close to the level of service that Theia provides. They took their time, answered all my questions and thoroughly educated me throughout the process."
Chelsea Perelgut
"Dr. Koeck and Holly, the senior optician, are the eye care dream team! These two ladies went above and beyond when fitting my preteen daughter for glasses. The patience, care, time spent, and level of professionalism at this practice is the best that we’ve ever experienced in Wisconsin."
Allison Novotney

Frequently Asked Questions

Theia Vision Care provides a wide range of eye care services designed to support both vision and overall eye health. Patients can receive comprehensive eye exams, contact lens exams, pediatric eye exams, diabetic eye exams, and medical eye exams. The practice also treats various eye conditions and offers specialty services like dry eye treatment to help patients achieve clearer vision and improved comfort.

A comprehensive eye exam at Theia Vision Care in Hartland, WI includes up to 60 minutes of one-on-one time with the doctor. During the visit, your vision clarity and eye health are evaluated through several tests, and you’ll have time to ask questions and discuss your concerns. These exams help detect vision problems and early signs of eye conditions.

Theia Vision Care evaluates and manages many common eye conditions that affect vision and eye health. These include cataracts, glaucoma, macular degeneration, myopia, hyperopia, presbyopia, astigmatism, diabetic retinopathy, retinal detachment, and dry eye. Exams and evaluations help identify concerns early so personalized care and treatment plans can be created.

Yes. Theia Vision Care provides comprehensive pediatric eye exams in Hartland, WI. Our eye doctors evaluate your child’s vision, eye health, focusing ability, and overall visual development to help identify issues that may affect learning, reading, or everyday activities. We provide personalized recommendations for glasses or other vision needs when necessary.

Theia Vision Care offers specialized dry eye treatment focused on identifying and addressing the root cause of symptoms. Through advanced diagnostics and tailored therapies such as gland expression, thermal treatments, and lifestyle guidance, the practice works with patients to create a personalized plan that improves comfort, protects vision, and supports long-term eye health.

Theia Vision Care uses a Direct Care model that focuses on personalized attention and patient-centered care. Instead of working through traditional vision insurance plans, the practice is designed to give patients more time with their doctor and provide transparent pricing. This approach allows the care team to focus on identifying root causes and creating individualized treatment plans.

Contact Us

Our entire Hartland, Wisconsin optometry staff is committed to ensuring the comfort & satisfaction of each and every eye care patient.
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