Theia Vision Care™

Our Approach to Vision

We believe providing Direct Concierge Eye care results in the highest quality of care to you and your family and we are disrupting the health care system to do this. By providing Direct Concierge Eye care without the additional cost of insurance we pass the savings on to you along with exceptional, outstanding care. We will take the time to not only get to know your health but to also get to know you. We provide eye care because we care with a one-on-one approach to optometry. We believe in transparency, ease of use and exceeding expectations. Always. We are not here for an insurance company, we are here for you. In addition to 4 years of undergraduate training, 4 years of graduate school which included a year of rotations, over 10 years of seeing patients and taking the Hippocratic Oath to take care of you, Dr. Koeck is incredibly passionate about doing right by you, her community and team of employees at Theia Vision Care™. Your insurance company is not. When deciding on the proper approach for her business, Dr. Koeck asked one question. The question was and still is: “Why?” Why do you do what you do? Her answer is to do good and to have fun. Any subsequent decision is therefore very simple. Maybe not easy, but always simple. If what we do achieves goodness and having fun than we go for it! So we asked, how can we do good and have fun and make it simple and transparent for you? The answer was full price transparency in all of our services. All of the prices are posted here! Try finding this in any other health setting. In addition to individual exams and services our answer also includes us offering Concierge Care options for individuals and families on yearly basis. With both single yearly payment option, we offer a service fee that includes all, yes all, no questions asked, all of our services. Period. For a complete list of services and prices visit our services page or call our Hartland office at 262-361-0022.

At Theia Vision Care™, we are dedicated to providing high-quality optometry services in a comfortable environment. The care, services and products are all designed and personally hand selected by our team for you. Call us at 262-361-0022 or schedule an appointment today online.

~Eye care because we care.

Dr. Anna Koeck
Hartland Optometrist | Theia Vision Care™ | 262-361-0022
213 E. Capitol Dr.
Hartland, WI 53029

Concierge Service

We offer yearly payment options with our unmatched Concierge Care Service
that includes all, yes all, no questions asked, all of our services.

With 1 year service membership – 10% benefit toward products.

Individual

$44.99

per month
  • or
  • $415
  • per year
Sign Up

Couple

$84.99

per month
  • or
  • $789
  • per year
SIGN UP

Family

$179.99

per month
  • or
  • $1660
  • per year
SIGN UP