Theia Vision Care™

Why Us

At Theia Vision Care™, our goal is to delight our staff, our patients and our guests. We focus on doing good, providing the highest level staff and guest experience and having fun. We love all things in eye care, health and beauty. Theia is the Greek goddess of sight, light and possesses considerable beauty. She also bestows gold, silver and gems with their radiance. We believe everyone’s radiance should shine. We aim to showcase your shine with healthy, comfortable eyes, overall health, and a beautiful outlook.

We are a family business and you may notice Dr. Koeck’s husband Josh stopping by with their 3 year old son Maks who knows how important and fun it is to be rocking out sunglasses. Protecting the health of your children’s eyes is vital. The 6 year old Chief Security Officer of the family, Old English Sheepdog Bailey also likes to make sure everything is in good shape and share a tail wag and some sniffs. We understand how important family time is and strive to have the lowest possible wait time for you. We also believe that care begins with our patient’s needs and concerns. Therefore, our goal is to never rush an exam and to address all of your eye care concerns. Our wait times are minimized so that your time with the doctor is optimized. Because this is a family business we believe in treating each other and you like family. Feel free to simply come in and tell us about your day or that new puppy or how your son was accepted into UW-Madison last week. We are super excited about the privilege to learn about you, your life and your family. With family locally made Charlie’s Caramels and comfy chairs we welcome everyone to stop by.

Our entire Hartland, Wisconsin optometry staff is committed to ensuring the comfort and satisfaction of each and every patient. In fact, the highest standard of quality should be applied to all aspects of eye care. From our 100% doctor provided exam to unmatched customer service and products we take the time to get to know you and address your specific questions. Every frame and lens offered has been hand selected by our doctor and expert optical staff to maximize both your vision and your look. Our knowledgeable team at Theia Vision Care™ is here to delight you with our service, products and care.


We provide eye care because we care. ~Dr. Koeck

Welcome from our family<br />
to your family (Executive Board)

Welcome from our family
to your family (Executive Board)

Dr. Anna Koeck, Chief Executive Officer
Josh Koeck, Chief Operations Officer
Maks Koeck, Chief Fun Officer
Bailey Sheepdog Koeck, Chief Security Officer