Theia Vision Care™

Comprehensive Eye Exam

So you either scheduled your annual eye exam with Dr. Anna Koeck (great work!) or you’re thinking about it…now what? Here’s what you can plan to expect from a visit at Theia Vision Care™.

The Parts of a Comprehensive Eye Exam

Here’s the general schedule of an eye exam appointment:

  1. Check-in procedure
  2. Entry paperwork in waiting area
  3. Begin exam, which includes:
    1. Up to 60 minutes reserved for you and the doctor
    2. Ask any and all questions throughout the exam
    3. Entry level testing
      1. Visual field tests
      2. No air-puff test
    4. Visual acuity test
    5. Dilation (pictures of the back of the eyes)
  4. Contact lens evaluation
    1. If you already wear or are looking to wear contact lenses, Dr. Koeck will also do a contact lens evaluation in which different measurements of the eyes are taken to find the best fit, comfort, and clearest vision for you.
  5. Optical
    1. Shop our eyewear selection hand-picked by the doctor herself
    2. Additional products such as We Love Eyes® cleansers, eyewear accessory chains, and Bruder® Moist Heat Eye Compress masks
  6. Billing
    1. A la carte or Theia Concierge Care™ payment options
    2. Ask for itemized receipts if necessary
  7. Schedule any necessary follow-up appointments


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Payment Options

Your two payment options at Theia Vision Care™ are a la carte (most popular) and Theia Concierge Care™. A comprehensive eye exam costs $199 for a la carte payment. A contact lens evaluation starts at $79 and could be as much as $129, depending on what type of contact lens you get fit for (i.e. single vision, astigmatism, multifocal, or gas permeable lenses).

Theia Concierge Care™ is a yearly subscription package that takes care of all of your vision and eye care needs for one, simple price: $599. Check out our concierge page for more details and a full list of benefits for this next-level membership.

Theia Concierge Care


We are considered an out-of-network provider, meaning you receive your services and products, pay upfront on the day of your appointment, take your itemized receipts printed out from our office and submit them to your insurance provider directly. From there, they may reimburse in part or in full directly to you. We encourage you to contact your insurance provider ahead of time to find out what your out-of-network benefits are with us. We also accept checks and pre-tax dollars, such as FSA and HSA, as payment.

Direct Eye Care/Insurance


For information regarding returns, product warranties, and payment policies, see our receipt document for more details.

Theia Vision Care Receipt

No Show-Cancellation Policy

We get it – life happens, and sometimes we need to cancel and reschedule our appointments. However, we do need a heads up because cancellations cost us valuable time and money, which is why we established a no show-cancellation policy and subsequent fees.

Appointments must be canceled or rescheduled 24 hours or more before the appointment time. To do this, call the office at (262) 361-0022 or cancel online (applicable only if you made the appointment online). If the phone call is made while the office is closed, no need to worry – our voice messages are time-stamped and we will be able to tell if your call was placed 24 hours before the appointment or not.

If you properly cancel your appointment 24 hours or more before the appointment time, you will not be charged a no show-cancellation fee.

If you cancel or reschedule the appointment less than 24 hours ahead of time, you will be charged a late cancellation fee of $25. 

If you no show-no call, meaning you do not call to cancel or reschedule at all or you are more than 15 minutes late to your appointment, you will be charged a greater fee of $50.

You can earn back the money charged from the no show-cancellation fees on in-store eyewear purchases made within 30 days of the no show-cancellation occurrence. For example, if you no show-no call an eye exam on January 1st, you incur a charge of $50 to be paid to Theia Vision Care™ as soon as possible. If you reschedule your appointment and purchase a pair of in-store glasses by January 31st, you can put the $50 previously charged toward your new glasses purchase.

After three no show occurrences, you are no longer allowed to schedule appointments. You must be a walk in-work in patient. This means you are not reliable enough to schedule appointments ahead of time, so when you want to be seen by the doctor, you must simply show up when you are available and we will see if we can work you into the schedule that day. After three walk in-work in appointments, you will regain your privilege to schedule appointments ahead of time once again.

Thank you for your understanding and cooperation.