Theia Vision Care™

FAQs

At Theia Vision Care™ our goal is to help you live your best life. A life that is happier, healthier, simpler, more comfortable and more beautiful. We believe in including everyone and treating everyone in the same honest, simple and fair manner. This is why we get out of bed and do what we do.

Did you know that eye glasses are a medical device, just like a medication you may take for high blood pressure?  Therefore, they must be prescribed by a doctor.  Your doctor will also prescribe specific products to best fit your ocular needs.  The glasses prescription, measured by the doctor as part of your comprehensive eye exam is only as good as the glasses that end up on your face.  Therefore, it is vital to select the products appropriate for you.

As children grow, their eyes grow, change and may even normalize.  Everything from reading to playing sports is affected by vision.  Is your little one clumsy?  Does she not like to read?  The correct prescription with the correct lenses will make a tremendous difference in how your child’s vision and brain develop.  Since over 80% of brain function is related to vision, best corrected vision is vital to neuro and brain development. You do not see with your eyes, you see with your brain and if the eyes are not sending the message correctly that may cause much difficulty with school, learning, sports, and development.  It is vital to set your children up for success; first, with a comprehensive eye exam and second, with an appropriate pair of glasses.  Not all glasses are created equal and here is why:

  1. Value: What do you wear more than your glasses?  If you purchase a complete pair of glasses yearly, it often works out to a few dollars per day…   That is less than a cup of coffee.
  2. Shatter resistant lenses:  The two material options for glasses are glass and plastic.  Glass is heavy and breakable and is rarely used today.  Plastic lenses have many options and some are stronger than others.  Dr. Koeck only prescribes shatter-resistant lenses to our patients and especially patients under 18 years old.  These lenses have passed rigorous testing and laboratory standards for safety and shatter resistance.
  3. High Definition lenses:  Just like your television, you can purchase lenses that are HD, or not…  For the clearest, sharpest vision, our doctor prescribes digital, high definition lenses.
  4. Anti-glare coating:  About 8% of light that enters the glasses, gets reflected and results in glare.  This makes a tremendous difference in the comfort of your vision.  Overhead lights, digital devices and driving, especially driving at night will all induce glare.  A quality anti-glare coating is a must for each patient to decrease strain and discomfort and provide clearest vision.  Not all anti-glare coatings are created equal.  The one we choose is baked into the lens itself (rather than just being applied to the top).  If you have ever seen glasses that look like they have wrinkled saran-wrap, that is a lesser quality anti-glare coating starting to craze.
  5. Ultra-violet light filter.  Your wear sunscreen and put it on your kids, but did you know that today all digital devices such as computers, I-Pads and smart-phones emit UV light.  Did you know that LED and energy efficient lights do as well?  This is the same UV light that causes cataracts and cancer.  Every pair of glasses must therefore, have a UV filter.  Not all UV filters are created equal.  The one we choose, absorbs UV light, rather than reflecting it and therefore eliminates over 85% (vs. only about 20%) of UV light.  Dr. Koeck believes so strongly that everyone needs this in their glasses, that when you purchase a complete pair of glasses at Theia Vision Care, we provide the best UV-filter which costs $129, for FREE!
  6. Thinner lenses: Based on your prescription the doctor may advise a thinner lens, to minimize weight and thickness of the glasses.
  7. Measurement:  As a medical device, the glasses must fit the center of the eyes, both vertically and horizontally.  Our doctor and staff will take all of the measurements to ensure the correct prescription is provided.  If you choose to purchase glasses elsewhere or on-line, at best, only one measurement is taken.  This means the fit of the glasses may not be correct, which means you are not looking through the correct prescription.  Wearing the wrong prescription can be more damaging than not wearing the glasses at all.
  8. Education:  We are here for you.  Dr. Koeck will often personally take the time to answer your questions, both from the exam and optical side.
  9. Warranty:  Ask us about our one-year warranty.
  10. Types of Lenses: You may be prescribed lenses for different activities, such as driving or reading.  Based on your exam findings, lifestyle and needs, Dr. Koeck may prescribe different options of glasses such as single vision, progressive, bifocal or office lenses just to name a few.  Just like you may have different shoes you wear to the office or to the gym, different options for glasses will fit your lifestyle needs for work, play and every day.  An option that may include both distance and near is a Progressive Lens.  The top of the lens lets you see best for distance and driving vision, the middle is best for intermediate distance tasks such as computer work, and the bottom gives the most magnification, relaxing the eyes for reading.  Dr. Koeck prescribes the widest channel progressive lens.  This means that the area of width of clear vision that allows you to move your head and still see clearly, is the widest that it is possible to have.  The progressive lens will always have some distortion on the sides.  However, not all progressives are created equal.  Lesser quality lenses, will have a notably narrower channels of clear vision.  That means that there is a very small area where vision is clear and if you are not precisely in that area, your vision is somewhat blurry.  The wider the progressive channel the more wiggle room you have to be able to move your head and still see clearly and comfortably.

When you purchase glasses from us you do not simply get the prescription, you get confidence that our doctor and staff will stand behind the products and will take personal time with you.  Every. Single. Time.  The prescription is not worth much if the glasses that end up on your face or your child’s face are not doing the correct job for both vision and brain development.  We are confident you will be thrilled with our products.  However, we understand that you have a choice of health services and products.  Wherever you choose to go, please ask about all of the options presented.  We are happy to answer any additional questions in person at our Hartland, WI location at 213 E. Capitol Dr. or via phone at 262-361-0022.

~We provide Eye Care Because We Care

Dr. Anna Koeck

At Theia Vision Care™ we are proud to be one of the leaders in the Direct Eye Care Movement, which strives to improve health care by putting doctors and patients back together, no longer separated by the insurance company. When the middle man is eliminated all of the associated costs are eliminated as well. We believe that you and your family deserve the best care and we are willing to challenge the healthcare system to provide this. We offer you two simple options, à la carte pricing and Theia Concierge Care™. Click here for our à la carte pricing. Click here for our Theia Concierge Care™ pricing options. Call 262-361-0022 to find out more about the many additional benefits and if Theia Concierge Care™ is right for you. Some benefits of direct care are:

1. Your eye care is simplified. When the doctor’s offices are contracted with insurance companies, prices are artificially inflated to compensate for healthcare providers to only receive a percentage (often, a very small percentage) back from insurance companies as reimbursement. With the uncertain healthcare market and rising insurance rates, we strive to simplify how we provide eye care.

2. All patients are welcome. We welcome all patients, regardless of what insurance plan you may have. In fact, we often hear how difficult it is for patients to find a quality eye doctor who takes their insurance plan. Some insurance companies may be difficult to work with and/or provide little-to-no reimbursement. If this is the case for you, please contact us and we can review out- of-network benefits. For those without a vision plan and/or medical insurance we have lowered our prices across the board, to help make getting a comprehensive eye exam more affordable.

3. Access to the doctor. Our patients spend the entire exam time with only the doctor. There are no technicians. You are NOT outsourced. Doctor Koeck blocks at least 60 minutes with patients for their annual eye exam. She takes the time to discuss your vision, overall health, lifestyle, vocation and avocation needs. This does not mean the exam will necessitate the 60 minutes, but the time is reserved for you, shall you need it. When doctors are pressured to see more and more patients, the individual time spent per each patient is decreased. We refuse to do this! You should never feel like the doctor was just in and out and did not have time for your questions. Both, our direct care model and Theia Concierge Care™ ensure that you are provided with the most precious resource, time. Click here for our à la carte pricing. Click here for our Theia Concierge Care™ pricing options. Call 262-361-0022 to find out if Theia Concierge Care™ is right for you. How much is your time and health worth?

4. Affordable and Transparent pricing. Since we have cut out the middle man, thereby saving time and money, we have lowered our prices to make it more affordable to get quality care for you and your family. We hate hidden fees. Therefore, there are no hidden fees. All of our pricing is posted on the website. Simple. Honest. Fair. Even our comprehensive exam includes the “additional” tests such as visual fields and pictures of the back of the eye in its price already. Insurance does not cover these tests as preventative. Therefore, elsewhere you would pay for this out of pocket even if you have “good” insurance. Fees for these “extra” tests may range from $40 to over $300+. These fees are above and beyond the cost of your ocular health exam, glasses refraction and contact lens fitting. Not here. We include everything that you may need for one simple price. Click here for our à la carte pricing. Click here for our Theia Concierge Care™ pricing options.

If you have insurance, contact your insurance company directly to find out your out-of-network benefits. You may be reimbursed in part or in full. We will be happy to print you a copy of your receipts that includes the medical coding from the doctor to submit to the insurance company. We also accept flexible spending, pre-tax dollars such as FHA and FSH. Any medical device such as prescription glasses, sunglasses and contact lenses qualify for flex spending.

We offer annual Theia Concierge Care™ service plans that includes all, yes all, no questions asked, all of the doctor’s medical and vision services. We have three plans to choose from including individual, couple or family. Click here for our Theia Concierge Care™ pricing options. Some of your Theia Concierge Care™ benefits include:

1. Any time spent with the doctor is no additional cost, including the comprehensive yearly exam, contact lens evaluation, medical visits, vision checks, dry eye-treatment, allergy treatment, any follow-up appointments or anything else. If you need a yearly exam or if we need to see your entire family because a toddler decided to “share” pink eye with your kid and he brought it to the entire family, rest assured we will take care of your eyes at one yearly fee. Period. No deductibles, no copays, no hidden fees. With the cost of health care rapidly rising, this mitigates your risk and dollar output for anything that happens with your eyes.

2. A 10% minimum benefit towards any instore products.

3. Lifestyle pairs, which is any pair of glasses or sunglasses purchased after the first pair, will receive a 20% discount. The lifestyle pairs must be of equal or lesser value of the original purchase. The lifestyle pairs may be purchased at any time within a year of your original purchase. If you are not part of the Theia Concierge Care™ service plan, the lifestyle pair benefit expires within 30 days, rather than a year.

4. Our one time, frame and/or lenses one-year Warranty is FREE. If you are not part of the Theia Concierge Care™ service plan, the cost of the Warranty starts at $59 per year. Click here to find out more about our Warranty.

5. Any repairs, which start at $40, are FREE.

6. You will receive First notification of any Flash Sales, Trunk Shows or Special Events, allowing you access to products not yet available to anyone else along with discounts that are more robust and may not be available without the Theia Concierge Care™ service plan.

7. Starting in 2019, you will receive a Welcome Gift Box, retailing from $30-$200 worth of products and services from us and other local vendors!

8. Birthday card and birthday presents during your birthday month. Did we mention that we LOVE birthdays!

9. And more…! We are constantly updating to make everything better. New service and products are added all the time so keep checking in with us for more!

Click here for our Theia Concierge Care™ pricing options.

Our patients spend the entire exam time with only the doctor. There are no technicians. You are NOT outsourced. Doctor Koeck blocks at least 60 minutes with patients for their annual eye exam. She takes the time to discuss your vision, overall health, lifestyle, vocation and avocation needs. This does not mean the exam will necessitate the 60 minutes, but the time is reserved for you, shall you need it. When doctors are pressured to see more and more patients, the individual time spent per each patient is decreased. We refuse to do this. You should never feel like the doctor was just in and out and did not have time for your questions. Both, our direct care model and Theia Concierge Care™ ensure that you are provided with the most precious resource, time. Click here for our à la carte pricing. Click here for our Theia Concierge Care™ pricing options. Call 262-361-0022 to find out if Theia Concierge Care™ is right for you.

In fact, it is common for the doctor to even spend her time helping you with your glasses selection and even teach the Insertion and Removal class on contact lens care.

The glasses prescription is only as good as the product that you put on your face. Therefore, we take the time, pride and care to give you the highest level of provider time and the highest level of care. When was the last time that the doctor herself helped you select the correct glasses for you?

Have you heard Dr. Koeck say, “On your face or in the case?” If you’ve been to Theia Vision Care™, chances are good you’ve heard that one. You should always keep your glasses in an eyeglasses case when you’re not wearing them. With the purchase of your glasses, Theia Vision Care™ provides a case to you at no additional charge in order to ensure correct storage of your new glasses.
1. Always take the glasses off and put them on with two hands, one hand on each temple.
2. Never lay your glasses lenses-facing down on any surface.
3. Follow your eye care professional’s instructions for the proper care of your glasses. Improper care is a primary cause of scratches and damage to anti-reflective coating and can cause other problems as well.

For optimal cleaning, always spray with an eyeglass cleaner, and dry with a lens cleaning cloth. Do not clean your lenses dry, without spraying them. Always spray both sides of both lenses with the cleaner first. If you start to notice streaking, rinse your cloth with Dawn dish soap and allow to air dry. Theia Vision Care™ provides a large bottle of cleaner and a cleaning cloth at no additional charge with your complete glasses purchase.

Never use your shirt or any other material that is not an eyeglasses cleaning cloth. If you use your shirt and do not spray your glasses with the appropriate cleaner, a piece of dust or debris that may be on your shirt or another cloth may get ground into the lens as you clean it. This will result in scratches and damage to your lenses and the anti-glare coating.

In order to allow your brain and eyes to most comfortably adjust to a new prescription the entire system must relax and get used to the new tool, the glasses. You do not see with your eyes, you see with your brain. The eyes simply transmit the messages and the brain gets used to that message. Therefore, it is completely normal that any change to the prescription may need a period of adjustment time. This is true for either a stronger or a weaker prescription. The more of a change there is, the more normal it is for there to be some level of adjustment period. Dr. Koeck at Theia Vision Care™ explains that “the eyes and the body do what they want, and change how they want to change. That may mean we need to decrease or increase the prescription. Too much of anything is not good and too little of anything is not good. Glasses that are too strong or too weak will do a poor job either way. What is important is that the prescription is the correct fit for you.”

For optimal success in adjusting to your new glasses follow these instructions:

1. Start wearing your new glasses the morning after you receive them. When your eyes are fully relaxed and have not yet had a chance to lock into the old prescription. In the morning, after you have had a full night of good sleep is the best time to put on your new glasses.

2. Wear the glasses, Full Time Wear for a minimum of 2 weeks. Do not switch back and forth between old and new glasses during this transitions period. Do not switch between wearing and not wearing the new glasses and do not switch between glasses and contact lenses during the 2 weeks of adjustment. Once the eyes and brain are comfortable, and only then, feel free to proceed with your previous glasses and/or contact lens wear schedule.

We are happy to accept any current, valid prescription from a licensed optometrist or ophthalmologist. Theia Vision Care™ is not responsible for the purchase of incorrect prescriptions brought in from other medical professionals. We will not be able to accept returns for this reason once the eye-wear is sent to the outside lab. Orders for these products are custom-made to your specific prescription and we cannot cancel the orders once they are in production.

At Theia Vision Care™ we bypass third parties such as vision plans and insurance to pass the saving directly on to you. This approach provides you, not the insurance company, with tremendous benefits:

1. We invest the money in our community, you and your children rather than a corporate, for profit, not medically driven, entity:

a. Over the course of the last year, we have donated well over $5,000 in exams and glasses to our community, firefighters, students and those who cannot afford eye exams.

b. We believe in setting all of our children up for success! We provide FREE first eye exams to all children under 18 years old who have never had an eye exam. This is not a promotion. This is something that we do because we believe that every child deserves the highest opportunity for success in school, sports and life!

c. Dr. Koeck at Theia Vision Care™ provides educational classes and glasses donations for local Arrow Head High School students, high school classes and career fair

d. Dr. Koeck at Theia Vision Care™ donates her time for students to job shadow

e. Dr. Koeck at Theia Vision Care™ teaches FREE classes at local health events, Wellness Fair and day care facilities to educate on topics such as pediatric eye care, UV light protection, ergonomics and computer vision syndrome.

f. At Theia Vision Care™ we donate to community events, including sponsoring an elementary school run event, Hartland Halloween, Holiday lights and local church donations

g. At Theia Vision Care™ we collect and donate your old glasses

2. What is your most precious resource? Time! At Theia Vision Care™, your exam time is not outsourced to technicians.

a. The last time you went to the doctor, how much of your exam was spent with the doctor? 5 minutes? 10? 15 minutes maybe if you are very, very lucky? You were probably greeted by someone, had your health history taken by someone else, additional testing by another person or two and then, maybe then, after you waited some more… the doctor walked in, probably walked in quickly and started talking immediately. The latest studies show that the doctor on average allows you to speak for less than 7 seconds before you are interrupted…. When third parties reimburse the medical professionals less and less, one of the results is that the doctor must see more and more patients. This means that each patient is seen in less and less time. You see the doctor for a shorter time and things may get lost… We decided NOT to do this.

b. At Theia Vision Care™, there is an hour allotted with the doctor and only the doctor. At Theia Vision Care™, Dr. Koeck will conduct the entire exam, starting with your health history. Since it is so important to us to keep you healthy and seeing clearly before any issues develop, Dr. Koeck will spend the proper amount of time discussing all aspects of your health and wellness including your lifestyle, vocation, avocation, time spent on the computer, and even how many computer monitors you have. Everything from how you sleep, to what vitamins you take and even how you close your eyes is important. Health conditions and the medications that treat those conditions, often have ocular side effects. How much is your time and health worth?

3. Our pricing is transparent. The prices for all procedures are listed on the website. Click here to see our pricing. It is easy, accessible and fair for everyone.

4. We offer Theia Concierge Care ™ for all doctor services and many product benefits such as early access to products and promotions, warranty on our products, Theia Vision Care™ Ambassador Program, birthday benefits, and much more. Click here for additional information and Theia Concierge Care ™ pricing or call 262-361-0022 to find out more

5. We practice preventative care. Wouldn’t you rather see clearly and stay healthy before anything goes wrong, than have to fix a problem that already exists? This is our approach. This is not the approach of third parties. Our decision making is therefore driven by our patients and guests, not by reimbursement from a third party. You are the reason why we do what we do.

6. We do not upsell additional tests

a. Our comprehensive exam already includes visual fields and retinal fundus photos

i. A visual field screening, tests functionality of both eyes and brain. Since this involves patient participation, rather the doctor only seeing the anatomical structures, it provides the doctor additional information to screen for eye diseases such as glaucoma and macular degeneration as well as tumors, cancer and even stroke. Very subtle signs may show up on this test. ii. Retinal Fundus photos provide an excellent view and record overtime of the detailed structures inside the eye. Although the doctor assesses those structures with her microscopes, the pictures are an additional excellent way to overlay changes over time and a great tool to get more effective health assessment with both adults and children.

b. Vision plans and insurance companies do not pay for these tests because they deem them not necessary for preventative care. This reasoning could not be more misguided. Even if you have vision plans and/or insurance and you have an eye exam elsewhere these tests will cost you extra. Visual Fields on average may be $40 and Retinal Fundus Photos, cost several hundred dollars and are not covered by medical insurance. So, let’s do some math:

i. Exam: $120 (covered by insurance with a $30 co-pay)

ii. Visual Fields $40 (not covered by insurance)

iii. Retinal Fundus Photos $150 (not covered by insurance)

iv. After your insurance pays for the exam, your bill is: $220

v. Our exam, that includes all those important tests already, is $175

vi. Net difference is $45 less with Theia Vision Care™

vii. If you choose to “skip” those tests, you are decreasing the quality of your eye and health care. Health issues and eye diseases in early stages may be missed without a comprehensive approach. Above is an apples- to-apples comparison. At Theia Vision Care™, you receive a much more comprehensive quality exam for $45 LESS!

7. We save resources and time and are able to pass that on to you via services and products

a. Our services are very reasonably priced. Just because the doctor bills insurance a certain dollar amount, does not mean that the doctor is reimbursed that amount. In fact, often the doctor is paid much less. It makes more sense to us to charge less to begin with, bypass that process and give you the saving directly. Done.

b. Did you know that eye glasses are both a medical device and a fashion accessory? To bring you products that are light, comfortable, look amazing and provide the best vision, Dr. Koeck at Theia Vision Care™ personally curated the frame selection that we carry. Furthermore, the frame choices are constantly updated and we receive new products all the time. Did you know that insurance companies will dictate to the doctor what products we can carry based on one criterion, price! This does not make sense to us. When we bypass third parties all together, we can bring you the high quality of products AND charge you less.

c. Not all plastic and metal material are created equal. For example, our frame line Lafont uses cotton-based plastic rather than petroleum so that it is healthier and more comfortable. Have you ever broken out in a rash or allergy on your face? The cheaper and lesser quality products are more likely to cause that. We have options hand-made in Italy, mineral sun lenses that block out UVA, UVB and Infra-Red light and even 3-D printed frames. Stop in to try how light they are on your face. It is incredible! We also, update the products and constantly have new frames come in.

d. We even carry light, flexible and stylish children’s frames because everyone in the family should be confident in putting their best face forward. These are not the glasses of your childhood. These frames are so cute that even doctor Koeck was asking LaFont, one of our frame vendors, to make an adult size of a red plaid frame. (Sadly, no go, it only comes in a children size and boy is it cute)! Come in and ask us which frame that is… If it’s still here… Our selection is constantly changing and updating. Click here for a sample of our frame selection.

8. You can still take advantage of the insurance you already have. It is very easy. Contact your insurance company and let them know that you are seeing a provider who is “out of network” They will ask you to send them a copy of your receipt that includes the appropriate coding from the doctor, which we provide to you at no charge. You may be reimbursed 100% or in part for our services and products.

9. You can use your flexible savings, FHA and FSA accounts. Prescription glasses, sunglasses and contact lenses are medical devices. Therefore, you can use your pre-tax dollars. In fact, don’t forget to use that account by the end of the year since it is use-it or lose-it. Do not lose out on those flex dollars, come and see us today!

10. We care about the long-term health of your eyes and choose to invest our money in you:

a. UV light exposure over time can lead to many eye and health concerns such as macular degeneration, cataracts, cancer, tumors and wrinkles, just to name a few. You put on sunscreen for protection from the sun but did you know that digital devices such as computers, I-Pads, smart phones, LED and energy efficient lights all emit that same, highly damaging, UV light. Since an ounce of prevention is worth a pound of medicine, when you purchase a complete pair of glasses from Theia Vision Care™, we include a UV filter that is $129 in every pair of glasses for FREE. Not all of the UV filters out there are created equal. Most UV-filters only block about 20% of the UV light, the ones we use block well over 85%. Click here for additional information on What did the doctor prescribe and why.

11. We do not compromise on the quality of our lenses

a. In addition to your eye glasses prescription, based on your exam findings, lifestyle and needs, Dr. Koeck will prescribe the specific products for your glasses. Some examples of what Dr. Koeck will discuss and prescribe if pertinent are the plastic material of the lenses which can be shatter resistant, thinner, digital and High Definition; the anti-glare coating and a UV-filter. Why is your TV HD, but not your glasses? Shouldn’t you see your entire life in HD? Dr. Koeck will also discuss lifestyle pairs of glasses such as glasses for driving, shooting, reading, office work, computer work and any other options that may fit your needs and lifestyle. Call 262-361-0022 to schedule your eye exam. Click here for additional information on What did the doctor prescribe and why.

12. We personally fit the glasses and take ALL of the needed measurements. Since eye glasses are a medical device, where they sit on your face matters. The eye glasses prescription provided to you at the time of the exam is only correct if the optical center of the glasses matches the center of the eyes. Since eyes are a circle, the glasses need to match center to center ALL around. If you order your glasses elsewhere or (gasp and horror!!!!) online, only one measurement is taken, called the pupillary distance, which is the distance from right eye to left eye. But if the glasses sit too high or too low on your face, they do not line up center of eye to center of glasses and your prescription is actually WRONG! Yes, the prescription is WRONG if it does not fit you correctly! Imagine a magnifying glass, it works really well if you put the center over what you are looking, but not if you look through a corner, same idea here. The prescription is only as good as the glasses that end up on your face. The glasses MUST first be fit correctly by a trained optician, or they are worthless. Who do you want to fit your glasses?

When you schedule your exam at Theia Vision Care™, ask us if daily contact lenses may be right for you. Are you still using contact lenses that require a cleaning system? At Theia Vision Care™, we pride ourselves on bringing you the latest and greatest in contact lens technology advances, including daily contact lenses. Dr. Koeck asks you to bring your contact lens blister packs and boxes to your exam, along with your cleaning solution, case and anything else you use to clean your lenses. We will discuss the healthiest and most convenient options for you. Daily contact lenses are the healthiest choice, since they eliminate your cleaning system all together. Therefore, the chances of infection, red eye, allergies and other complications due to improper contact lens cleaning and wear decrease notably with the daily contact lens modality. When you use daily contact lenses you save money since you do not have to buy cleaning solutions. When you eliminate cleaning solutions you also eliminate the cleaners and preservatives from those systems, keeping the eyes healthier over time. Do you still have the same phone you had 10 years ago? No? Then, why are you wearing contact lens technology that is older than you are. Ask Dr. Koeck what contact lens options may be right for you.

When you schedule your exam at Theia Vision Care™, ask us if contact lenses may be right for you. As part of your eye exam and contact lens evaluation Dr. Koeck will evaluate the ocular surface, tear film and the ability of the eyes to make tears. Our integrative wellness approach will also include an evaluation of your overall health. Did you know that conditions such as a low thyroid and medications such as mood stabilizers and blood pressure medications may affect your eyes, ocular dryness and the ability to make tears? Dr. Koeck will discuss options to keep your eyes the most healthy and comfortable for you. Advances in contact lens technology continue to improve and lenses have come a long way in providing more moisture and oxygen to your eyes. Dr. Koeck will work with you to first treat your dry eye and then figure out what options are best for your health and lifestyle. Ask Dr. Koeck what contact lens options may be right for you.

When you schedule your exam at Theia Vision Care™, ask us if contact lenses may be right for you. Technology changes quickly and at Theia Vision Care™, we pride ourselves on bringing you the latest and greatest in contact lens technology advances, including choices for astigmatism, bifocals and many other options that were not available in the past. Do you still have the same phone you had 10 years ago? No? Then, why are you wearing contact lens technology that is older than you are? Even if you were told in the past you are not a candidate for contact lenses due to your astigmatism, this may not be the case today. If you don’t ask you won’t know. Ask Dr. Koeck what contact lens options may be right for you.

When you schedule your exam at Theia Vision Care™, ask us if contact lenses may be right for you. Is the print on restaurant menus and medicine bottles getting smaller and smaller? Are you sick of your cheaters? Are your arms not long enough anymore? Ask us if contact lenses that help with both distance and near vision are right for you. Technology changes quickly and at Theia Vision Care™, we pride ourselves on bringing you the latest and greatest in contact lens technology advances, including choices for astigmatism, bifocals and many other options that were not available in the past. Do you still have the same phone you had 10 years ago? No? Then, why are you wearing outdated contact lens technology? Ask Dr. Koeck what contact lens options may be right for you.

When you schedule your exam at Theia Vision Care™, ask us if contact lenses may be right for you. At Theia Vision Care™, as part of your contact lens evaluation we will schedule you for an educational class on insertion and removal, and proper care and maintenance of contact lenses. BONUS! Dr. Koeck, not a staff member or a technician, will do the class with you! Dr. Koeck will review all proper wear schedule, insertion and removal and hygiene techniques. In addition to years of patient care experience, Dr. Koeck has personally been wearing contact lenses for over 20 years. Therefore, in addition to the most updated information on contact lens care, you will get customized suggestions from the doctor herself on how to make the contact lens experience the most healthy and comfortable for you.

The decision on what age to start wearing contact lenses is for you and your family to decide. There is no age limit that is too high or too low. The patient must be motivated and the parents or guardians must be confident that the patient will be responsible. That’s it. At first, depending on the age and dexterity of the child, parents or guardians may need to help with insertion and removal. But, all of that is teachable. Ask Dr. Koeck, what choices are right for you and your family.

According to the American Optometric Association, children should have their first comprehensive eye exam by the time they are 6-18 months old. They do not have to be able to read the eye chart for us to be able to tell if there is a problem.

1. Infants should be able to fixate, "lock" their eyes, on an object soon after birth and follow a moving object by the time they are 3 months old. You can use a toy or bright-colored object to determine whether your baby has reached these early milestones.

2. By 6 months of age, babies should be able to see as well as adults in terms of focusing ability, color vision and depth perception. This is a little harder to discern at home. At Theia Vision Care™ we can perform a few simple tests that don't require reading an eye chart.

3. Children may not know that anything is wrong and assume that how they see is normal because it is normal to them.

4. Even if children are able to tell you that something is not right, it is often hard for a parent to understand what the child is trying to say because it may not make sense to us.

5. Children’s focusing system is more flexible than ours and may even hide a prescription. Therefore, Doctor Koeck will check vision in multiple ways to make sure this is not happening.

6. Vision screening at the pediatrician and school screenings will often miss many vision issues such as muscle movements, tracking, focusing, depth perception, a subtle eye turn, a lazy eye, astigmatism, color vision and eye posture. Reading the eye chart is only one, small part, of what the eyes do. Since eye function transmits information to the brain, eye issues will result in headaches, tired eyes, clumsiness, bumping into things, inability to pay attention at school, inability to sit long enough to do school work, not liking to read and others. In fact, if the eyes are not sending the proper message to the brain, the neural connections to the brain that build as the child grows, may not develop properly. This may lead to poor vision in one eye, a lazy eye, poor depth perception and learning problems. The sooner this is picked up the better and faster and easier it is to correct and ensure proper development and learning for your child.

Call 262-361-0022 to schedule your child’s eye exam today!

According to the American Optometric Association, children should have their first comprehensive eye exam by the time they are 6-18 months old. They do not have to be able to read the eye chart for us to be able to tell if there is a problem. This is a comprehensive exam with an eye doctor such as an optometrist or an ophthalmologist.

Vision screening at the pediatrician and school screenings will often miss many vision issues such as muscle movements, tracking, focusing, depth perception, a subtle eye turn, a lazy eye, astigmatism, color vision and eye posture. Reading the eye chart is only one, small part, of what the eyes do. Since eye function transmits information to the brain, eye issues will result in headaches, tired eyes, clumsiness, bumping into things, inability to pay attention at school, inability to sit long enough to do school work, not liking to read and others. In fact, if the eyes are not sending the proper message to the brain, the neural connections to the brain that build as the child grows, may not develop properly. This may lead to poor vision in one eye, a lazy eye, poor depth perception and learning problems. The sooner this is picked up the better and faster and easier it is to correct and ensure proper development and learning for your child.

On a personal note Dr. Koeck has a family member who, as a child, memorized the eye chart at the pediatrician’s because she had one eye with poor vision. When she read the chart with the “good eye” she remembered the letters and then repeated them when she could not see it with the “bad eye.” She was able to pass the pediatric screening and was never “caught.” Her parents never knew. Today, as an adult, she only has good vision in one eye.

Call 262-361-0022 to schedule your child’s eye exam today!

Common signs that a child has a vision problem requiring corrective eyewear include:

  • Consistently sitting too close to the TV or holding a book too close
  • Losing his or her place while reading
  • Using a finger to follow along while reading
  • Squinting
  • Tilting the head to see better
  • Frequent eye rubbing
  • Sensitivity to light
  • Excessive tearing
  • Closing one eye to read, watch TV or see better
  • Avoiding activities that require near vision, such as reading or homework, or distance vision, such as participating in sports or other recreational activities
  • Complaining of headaches or tired eyes
  • Receiving lower grades than usual

Call 262-361-0022 to schedule your child’s eye exam today!

Eye glasses are a medical device, just like your blood pressure medication. They are custom prescribed by your eye doctor, based on your eye measurements, health of the eye, exam findings and lifestyle. Drug store options, allow for few choices and do not allow you many of the advantages of a custom, designed, high definition medical device that is specific to your ocular, health and lifestyle needs.

In fact, you need to visit your eye doctor regularly for two reasons:

1. One size fits all reading glasses don’t work well for people who have astigmatism, a different prescription in each eye, or eyes that are closer together or father apart than ‘average.’ In such cases, pre-made readers can cause eye strain and headaches. In fact, wearing an incorrect prescription may cause additional problems and even make things worse than not wearing glasses at all.

2. Regular eye exams are the only way to catch silent and blinding eye diseases, like glaucoma, in their early stages, so they can be treated before permanent vision loss occurs.

3. Often the first diagnosis of systemic disease such as hypertension, diabetes of even MS is via an eye exam. The doctor will look inside the eye, which is representative of the health of the rest of the body and if there are signs of swelling, inflammation, broken blood vessels and others warming signs the doctor will work with your primary care provider to make sure your entire body, not just the eyes stay healthy over time

4. At Theia Vision Care™, we have great fitting, latest fashion and stylish glasses choices that are not found elsewhere. We work with independent vendors and families who have been in the business of optics for generations. We will ensure the best prescription, style and fit for you.

You are in the right place! Doctor Koeck has personally curated the eye-wear collections in our boutique for the nest ophthalmic and aesthetic fit. That means you will look good and you will feel good!

We will start with your prescription. Since glasses are a medical device, we will start with the option that minimizes thickness of the lenses, centers the eyes, and complements your face shape. When the frame fits correctly, whether it is bold or minimal, the first thing that people see is you, not the frame. The frame, then works to enhance your features and help you put your best face forward. At Theia Vision Care™, our team will work closely with you to select the proper frames to fit your budget as well as your cosmetic, lifestyle, and vision needs. Your eye glasses should fit all of your lifestyle needs. From office glasses that relax your eyes and decrease fatigue to driving or progressive glasses, you should have as many options as you have shoes. Do you wear your office shoes to the gym or on a date? Why then, only one pair of glasses?

We constantly update our eyeglasses and sunglasses frame selections and are always getting something new in. Come in to our Hartland, WI location at 213 E. Capitol Drive for the latest and greatest. Some examples of the independent and unique frame designers we carry include Res/Rei, Monoqool, Orgreen and Goldsmith, Tom Davies, La Font and Vuarnet. Click here to see a sample selection of our frames.

Don’t know what to do with your old eyeglasses? Bring them here!

Those in need can use your old eyewear, whether it’s reading glasses, sunglasses or prescription eyeglasses. We will get the glasses to a good home!

Check yearly to see clearly!

Even if you are not experiencing blurry vision and do not wear glasses or contact lenses it is vital to check the health of your eyes yearly! Glaucoma is a blinding eye disease that is called The Silent Thief of Sight. It is painless and slow and will often not be noticed without an eye exam until it is too late. In addition to checking eye health and vision, Dr. Koeck will check for any signs of systemic diseases such as hypertension and diabetes during the course of your eye exam.

You should get a new pair if your prescription has changed; or if you are experiencing symptoms. Dr. Koeck will let you know during your eye exam. Therefore, it’s important to know how often to visit the eye doctor. You should go once a year to ensure both vision and the health of your eye are in great shape and stay that way. For more information refer to How often should I get an eye exam?

If your prescription doesn’t change very often, consider lifestyle pairs of glasses in addition to your basic one. You should have a prescription pair of sunglasses to protect your eyes from cataracts and cancer- causing UV light. Lifestyle glasses for the office, sports, reading, hunting and computer will help your eyes be the most comfortable no matter what you do. Just like clothing and shoe options, glasses for different occasions allow you more choices and freedom to express your style. From different colors, to full frames or rimless, this may be the perfect chance for you to get that leopard-print second pair of glasses you have always wanted. Did we mention that leopard print is huge right now?! What is the first thing that you notice when you meet someone? You see their face and the glasses they wear. Are your glasses telling the world what you want them to say? Are your glasses providing you the choices you need for your vision and your lifestyle? You wear different shoes for work, for the gym and for going out. There are walking shoes, running shoes, dancing shoes. Shoes in basic black or fuchsia pink, stiletto heels, winter boots and sandals. You should have just as many choices to put on your face as you do your feet. Come in to Theia Vision Care™, we will answer your questions and show you some choices that you will not find elsewhere. Ask us about the amazing discount on all lifestyle pairs!

We are happy to use your frame and send it into the lab to make your new glasses prescription. There are some considerations to keep in mind as you decide what option is best for you.

1. Eyeglass frames are just like clothing and new styles come out every season. With that, the old styles are phased out and no longer made. At Theia Vision Care™ we constantly get new styles in to provide you the most updated choices. This also means that if your frame is more than one or, at most, two years old, it is probably no longer made by the manufacturer. This means that we are not able to reorder that same frame for you. Our team at Theia Vision Care™ and the team at our lab takes every precaution and the highest level of care of your frame and lenses. On the small chance that the frame breaks, we are not held responsible for the cost and/or replacement of your frame. Additionally, the lenses that are made are unique to the individual frame. Again, on the small chance that the frame breaks, you have already purchased the lenses that are custom made for that frame. Theia Vision Care™ is not held responsible for the cost of the lenses and will not be able to accept any returns or offer any refunds.

2. The older the frame is the higher the risk of breakage and defects
a. Plastic becomes brittle with age and even with the most careful handling, may be more apt to break.
b. Metal, depending on the type of metal and bending over time may become more apt to break.
c. Accessories such as nose pads become warn out, screws and hinges can get stripped with age, not allowing the correct insertion of new lenses

3. To provide you with the best fit, product and service, you will need to leave your old glasses so that they can be sent into the lab for a custom fit.

We will inspect your glasses and advise you of all your options. We are happy to work with you and make every effort to provide you with an outstanding product, therefore, choose this option at your own risk.

You may be having problems with your intermediate vision, which is the term used to describe visual acuity that's needed to perform tasks at arm's length — such as viewing a desktop computer screen. Today, because of all of the electronic devices that we use, most of what we do is at that intermediate distance vision.

This is a common complaint among computer users. Those who wear bifocals (which correct only far and near vision) or reading glasses (which correct only near vision) may notice this sooner. However, even if you do not wear a bifocal, but spend more than 2 hours per day using a screen, this includes any screen time such as computer, phone, I-pad or other, you may notice symptoms of Computer Vision Syndrome. The vision you need for tasks such as seeing your computer screen and other items within your workstation clearly is between these two extremes of far and near vision, so neither bifocals nor reading glasses are the best solution.

Progressive Lenses are an improvement for people with and without presbyopia, because these line-free multifocal lenses provide a correction for intermediate, computer vision as well as for distance and near vision. But even these lenses may be inadequate for comfortable computer vision because the intermediate zone of general-purpose progressive lenses is relatively limited in size. To reduce the risk of computer eyestrain or other work-related vision problems, ask us about our custom designed, digital, HD Office Lenses. These lenses provide a very large field of view for reading or performing other tasks on a computer screen, eliminating eye strain, neck pain (from adopting unhealthy postures to see your screen clearly through bifocals) and other symptoms of Computer Vision Syndrome. Many people who use the Office Lenses find they are very comfortable for office work and result in far less eye fatigue throughout the day.

Do you work in IT, finance, accounting, engineering or business? Are you tired and have a sore neck, back or shoulders by the end of the day? Are you wondering if you can be more comfortable while working or even leisurely using electronic devices? Ask us if Office Lenses are right for you.

Be aware, that computer glasses are optimized for intermediate and near vision and they should not be worn for driving or other activities that require a clear distance vision. Keep this valuable, lifestyle pair of glasses near your computer and wear whenever you need to perform tasks within arm's length, or closer, for extended periods of time. Ask Dr. Koeck if you may be a candidate for Office Lenses to improve comfort, optimize ergonomics and decrease the chance of headaches and eye strain over time.

Absolutely! Replace your thick, unattractive lenses with thinner, lighter high-index lenses. Based on your exam findings, lifestyle and prescription, Dr. Koeck will prescribe the lens materials, quality and coatings that are right for you. The doctor will prescribe what is both the most comfortable, lightest and healthiest for all your needs. She will also explain to you what was prescribed and why. See our section on What did the doctor prescribe and why.

Did you know that the frames you choose play a huge part in decreasing or increasing the thickness of the lenses? The right frame can both minimize and hide the thickness of high-power lenses. During the frame selection process, we will select frames that minimize the thickness of your lenses. In fact, when Dr. Koeck selected the frame vendors for our boutique, this was a top consideration. Our frames will fit your prescription needs, keeping everything light and comfortable.

The prescription the doctor writes is only as good as the glasses on your face. We carry the glasses to fit your needs, both frames and lenses at Theia Vision Care™.

Absolutely! We carry a variety of sizes, colors and styles. We have choices with spring hinges and even flexible metal ones. We have “mommy and me” options, fun colors and everything in between. Your kids should look and feel confident in all they do and their eye glasses and sunglasses should support that too! Dr. Koeck has a young son, Maks and therefore, she knows that “you can break anything if you try.” However, she will spend the time to educate you and your little ones on how to properly wear and care for the glasses. Also, don’t forget to ask us about our 1 Year warranty, because as one of our 5-year old patients explained to us “everyone is allowed to make one mistake.” We are here for you and your kiddos to look, see and feel your best!

The dog ate them! They fell! The car drove over them! We have (almost) heard it all. If you purchased both frame and lenses at Theia Vision Care™, we will make every effort to repair your glasses.

In the event that a repair is not possible, starting on 1.1.2019 we offer a one time, one-year warranty on frame and/or lenses, short of loss. Bring us the pieces and we will take care of you. This is INCLUDED at no additional fee, for our concierge patients! For à la carte option, this warranty can be added on for $59 at the time of the eyeglasses purchase only. The one-time warranty extends to the frame or the lenses or both at that one time. For example, if the frame broke and your warranty was used to replace it, this uses up the one-time warranty. If, later there is damage to the lenses, this falls outside of the one-time considerations. Call 262-361-0022 to find out if Theia Concierge Care™ is right for you. Click here for Theia Concierge Care™ Pricing. Because in the words of one of our most wise 5-year old patients, “we are all allowed one mistake.”

We cannot be responsible for any products, such as your frame or lenses, that were purchased elsewhere.

Click here for more information on using your own frame

If you did not purchase the glasses with us, but still need a repair, we are happy to help. Pending an evaluation to determine if a repair is possible, we will let you know what the next steps would be. Depending on repair time, labor cost, or parts that may need to be ordered, our repair services start at $40. Although we are very careful and take every precaution, due to the nature of the product and damage, we cannot be held responsible for further damages.

For additional information, please see our Return Policy here.

Yes! Starting on 1.1.2019, we offer a one-time, one-year warranty on frame and/or lenses, short of loss. Bring us the pieces and we will take care of you. For our Theia Concierge Care™ members this is INCLUDED at no additional fee! As an à la carte option, this warranty can be added on for $59. Call 262- 361-0022 to find out if Concierge Care is right for you. Click here for Theia Concierge Care™ Pricing. Because in the words of one of our most wise 5-year old patients, “we are all allowed one mistake.”